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IT'S NOT MADE

IN CHINA

6 MONTHS INTERNSHIP

AS brand development INTERN FOCUSING ON SOCIAL MEDIA MARKETING & CONTENT CREATION

"It’s not made in China" is a company located in Durban, South Africa and is focusing on locally produced water bottles made out of recycled plastic. They are working closely together with upcoming artists from the area, placing their illustrations as cool designs on their bottles.

As the name already indicates, the company places a special importance on developing the whole product locally involving goods and people from the area.

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informative slides for clients & Consumers

During my internship, the name unfortunately sparked some backlash from the Chinese community, as they felt offended. Being confronted with this kind of PR issue was challenging for me. However, with insightful research and a new, open and transparent communication strategy, the brand was able to solve the matter. As a result the brand's mission to support the local community stood out as a stronger value.

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Working in a completely new environment with people from different cultural backgrounds was familiar to me, since I studied in the Netherlands and the States. Still, Africa was a new challenge, due to novel context and different work ethics.

Portfolio that was send out to clients

MAIN TAKE-AWAYS

Cultural diversity 

Visual graphics

Online content

Client contact

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