circular innovation
After using 1,000 post-its, being stuck, thinking to be in a total chaos and nothing seems to work, made me realize I am working on a design thinking project.
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This project was all about customer experience, innovation and collaborative creation to come up with better or even new offerings that people will love to use and talk about. The task was to develop a circular business model for the Dutch festival Paradigm.
Investigating the needs of the user to identify pattern, needs and behavior to explore the “how and why” of the opportunity space was at the heart of the project. This shaped the user persona and its pain points.
EVALUATION
During this project, I mapped a service system, identified relevant pain points including both tangible material flows and intangible interactions within the system.
IDEATION
The goal was to design a feasible circular business model that benefits the environment, society and economy. This made it possible to come up with recommendations on the potential of a circular system for both, frontstage and backstage.
APPLICATION
In the application process of this project, I made use of circular design strategies while employing a user-centred approach in the development of circular systems and product journeys.
Service Blueprint
The blueprint was crucial to identify key points within the user journey that provided the opportunity for improvements. Looking at front- and backstage actions showed the relationship between the different service components, people, props and processes.
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Iterations of experiments an prototyping to generate new insights and ideas
MAIN TAKE-AWAYS
Identifying pain points
Service blueprint
Paper + app prototype
User testing with iterations
Circular approaches