Creating an user story was the first step in order to identify the usability goals the brand would like to implement into their new creation. The UX goals focus on the (visible) connection to the brand, this makes sure there is a feeling of familiarity amongst users already familiar with the brand. Connected to the usability goals and employed features, the user experience goals allow to provide a highly interactive and user focused experience, clearly guiding each individual through the process. The easy and straight forward layout connected to the relevant content and features help with keeping up engagement and making the experience as a whole highly enjoyable.